Using the environment as a marketing tool
Isn't it annoying when a company makes green claims about an only vaguely green, or more normally simply 'neutral', product, simply to help boost sales? One example is an Ecodiary available from high street stationers. It's an ordinary diary but made from recycled paper. You can read some more ranting about this on the SolarUK blog:
http://solarukweblog.wordpress.com/2010/01/26/diarys-secret-green-credentials/
Created by Jasper on 3 February, 2010
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Isn't it annoying when a company makes green claims about an only
vaguely green, or more normally simply 'neutral', product, simply to
help boost sales? One example is an Ecodiary available from high street
stationers. It's an ordinary diary but made from recycled paper. You
can read some more ranting about this on the SolarUK blo
Created by Waseem432000 on 11 March, 2010
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I think if a product is at least neutral or not harmful to the
environment then it is great that it is in the mainstream, being
promoted by brands that may mean someone chooses it over a harmful
product. The more people buy these, the more other brands will realise
that at the minimum requirement for their products should be carbon
neutrality!!
Created by Miss Eco-Hip on 9 March, 2010
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