Welcome to The Nag
The Nag is brought to you by
The Nag is endorsed by
How It Works
The Nag makes it easy for people to do one thing a month to make their lifestyles more sustainable.
People who join The Nag receive one email a month playfully ‘nagging’ them to visit the website where they are taken step by step through a different low-effort, high impact action around a lifestyle theme such as food, energy or fashion. Short bursts of key information about each theme are provided, with links to some of the best learning sources for those who want to know more.
Users are given the choice of doing each month’s nag - be it switching to green energy or getting an ethical bank account - or simply skipping it until the next month’s nag arrives.
The Nag’s unique software tracks what people are doing, measures the calculable impacts, and visualises it on the UK map.
Groups such as businesses, universities and community groups can create a profile and get a unique URL. The Nag’s software recognises anyone who comes through this URL and can offer rigorous feedback on their collective actions and impacts. For example, if ten people from your organisation switch to green energy, The Nag can track that and tell you that, together, you’re saving about 20 tonnes of carbon dioxide every year. See this page for more information on how to get your organisation or community involved.
The idea is that a few people doing small things are drops in the ocean. However, thousands of small actions taken together can create significant and visible waves of change.
The Nag aims to help people take part in and see this positive change as it happens.
Why?
The Nag was created out of a desire to make living more sustainably easy and accessible for everyone who wants to do more, but isn’t sure where to start.
Our generation faces two big challenges: climate change and poverty. We also have two choices: to rise to and overcome these challenges, or to let them overcome us.
Overcoming the challenges means a huge, creative process of learning and change by individuals, communities, businesses and governments.
The Nag is about creating positive impacts at two levels: directly - for example by reducing CO2 emissions from our energy use; and also indirectly, by using our power as citizens, consumers, communities and organisations to encourage leaders in business and government to take the bold steps needed to create a better world.
The Nag’s success depends on individuals, organisations and people from all walks of life taking part. We are interested in collaboration and partnerships and would like to hear any of your questions, ideas or suggestions.
You can join The Nag here
You can do the trial nag here
You can find out about getting your group involved here
And you can open a conversation with us by emailing
We hope you enjoy the nag!
Yours,
The Nag team.
...and funded by
The JAC Trust 
Fair Finance
